Category: Marketing

Green Marketing: Tips to Market Your Sustainable Business

Green marketing or sustainable marketing is a way to do business that is environmentally safe. Whether you prefer the term ecological marketing or environmental marketing, they refer to the same concept. The very first workshop on ecological marketing was held in 1975 by the American Marketing Association. Green marketing, today,…

5 benefits of using email marketing

Mailing lists are not just for sending fliers and brochures. Leveraging email lists is an essential part of successfully marketing strategies. Engaging directly with customers and clients can lead to more sales, customer loyalty, and other benefits. Here are some of the pay-offs of using email marketing! Connect directly with…