Author: lp

Green Marketing: Tips to Market Your Sustainable Business

Green marketing or sustainable marketing is a way to do business that is environmentally safe. Whether you prefer the term ecological marketing or environmental marketing, they refer to the same concept. The very first workshop on ecological marketing was held in 1975 by the American Marketing Association. Green marketing, today,…

Tips for Choosing a Diet That Works For You

As each person has unique tastes and bodily needs, each of us has our favorite foods and preferred diets. There is no single, universal diet that will work for everyone as we need different ingredients and flavors. While some people enjoy diets like paleo, gluten-free, keto, vegan, Mediterranean, vegetarian, and…

5 benefits of using email marketing

Mailing lists are not just for sending fliers and brochures. Leveraging email lists is an essential part of successfully marketing strategies. Engaging directly with customers and clients can lead to more sales, customer loyalty, and other benefits. Here are some of the pay-offs of using email marketing! Connect directly with…

Keeping Employees Happy

Making the workplace more accommodating for your employees helps keep their morale high. When workers come into their job, they make have mixed emotions. Some may be there just for the money, while others genuinely want to help customers. When people are engaged, more work can get done. Here are…

Why Security Isn’t as Simple as You Think

Some see security as a relatively straightforward business. To most, security guards that patrol banks or museums are the whole security apparatus that they represent. In many cases, this couldn’t be further from the truth. Physical security, information security and human behavior are all major security concerns. Security agencies must…

Estate Planning 101

Planning for the world after you pass is not something anyone looks forward to, but everyone needs to do. Estate planning means ensuring that your affairs are handled how you see fit, and your loved ones are protected according to your wishes. Take the time to set up your life…