5 ways to optimize your website for mobile traffic

Traffic from mobile devices now makes up more than half of all website visits. It’s a booming and lucrative market, but one which too many businesses neglect to cater for. Websites that are poorly optimized for smartphone screens can look ugly, erratic and even glitchy. #1 Choose a responsive theme…

This Is What You Need From Your Business Internet Provider

Every business owner can attest that more productivity and flexibility have been seen through the use of the internet. What business owners need from internet providers is completely different from what individual mobile users need. This is because the internet meant for business use covers communication through email, chats, social…

Why You Need Data Analysis for Your Business Success

In our online world, the hottest commodity your eCommerce business has is data itself. Business processes, like your marketing strategy and SEO strategy, all feed on data. All your decisions about your business rely on the information you gather in the form of facts, trends, and numbers. In one word,…

Green Marketing: Tips to Market Your Sustainable Business

Green marketing or sustainable marketing is a way to do business that is environmentally safe. Whether you prefer the term ecological marketing or environmental marketing, they refer to the same concept. The very first workshop on ecological marketing was held in 1975 by the American Marketing Association. Green marketing, today,…

Tips for Choosing a Diet That Works For You

As each person has unique tastes and bodily needs, each of us has our favorite foods and preferred diets. There is no single, universal diet that will work for everyone as we need different ingredients and flavors. While some people enjoy diets like paleo, gluten-free, keto, vegan, Mediterranean, vegetarian, and…

5 benefits of using email marketing

Mailing lists are not just for sending fliers and brochures. Leveraging email lists is an essential part of successfully marketing strategies. Engaging directly with customers and clients can lead to more sales, customer loyalty, and other benefits. Here are some of the pay-offs of using email marketing! Connect directly with…

Keeping Employees Happy

Making the workplace more accommodating for your employees helps keep their morale high. When workers come into their job, they make have mixed emotions. Some may be there just for the money, while others genuinely want to help customers. When people are engaged, more work can get done. Here are…