Traffic from mobile devices now makes up more than half of all website visits. It’s a booming and lucrative market, but one which too many businesses neglect to cater for. Websites that are poorly optimized for smartphone screens can look ugly, erratic and even glitchy. #1 Choose a responsive theme…
Every business owner can attest that more productivity and flexibility have been seen through the use of the internet. What business owners need from internet providers is completely different from what individual mobile users need. This is because the internet meant for business use covers communication through email, chats, social…
In our online world, the hottest commodity your eCommerce business has is data itself. Business processes, like your marketing strategy and SEO strategy, all feed on data. All your decisions about your business rely on the information you gather in the form of facts, trends, and numbers. In one word,…
From the famous online personalities of Charli D’Amelio and Addison Rae to the viral 60-second snapshots making their way across global social feeds as we speak, it’s no surprise that TikTok has become the newest online phenomenon for a young digital native audience. With over 689 million monthly active users…
Green marketing or sustainable marketing is a way to do business that is environmentally safe. Whether you prefer the term ecological marketing or environmental marketing, they refer to the same concept. The very first workshop on ecological marketing was held in 1975 by the American Marketing Association. Green marketing, today,…
As each person has unique tastes and bodily needs, each of us has our favorite foods and preferred diets. There is no single, universal diet that will work for everyone as we need different ingredients and flavors. While some people enjoy diets like paleo, gluten-free, keto, vegan, Mediterranean, vegetarian, and…
With so many variables and so many different costs to consider, creating a construction budget can be a challenge to even the most experienced contractors. This guide is here to help construction business owners create more successful budgets for construction projects. Consult Your Client The first step to creating a…
Mailing lists are not just for sending fliers and brochures. Leveraging email lists is an essential part of successfully marketing strategies. Engaging directly with customers and clients can lead to more sales, customer loyalty, and other benefits. Here are some of the pay-offs of using email marketing! Connect directly with…
Even small business can operate on an international scale thanks to the internet and the many affordable, innovative new tools hitting the market. All you need is a smart system in place, an international outlook, and of course to know how to advertise to new markets. This can all seem…
Making the workplace more accommodating for your employees helps keep their morale high. When workers come into their job, they make have mixed emotions. Some may be there just for the money, while others genuinely want to help customers. When people are engaged, more work can get done. Here are…
